Annual Visitor
The following is a generalized profile of Fair patrons developed from research for the classification the Valley Fair represents and attendance data profiled by IAFE surveys.
1. AGE
Youth-20 Years and Under 14.7%
21 to 39 Years 42.3%
40-59 Years 29.1%
60 Years & Older 13.9%
2. SEX
Male 48%
Female 52%
3. MARITAL STATUS
Married 62%
Single 28%
4. DISTANCE TRAVELED
Under 5 Miles 23%
5 to 15 Miles 32%
16 to 25 Miles 16%
Over 25 Miles 24%
Out of the Area or State 5%
5. KNOWLEDGE OF FAIR EVENT
TV 15%
Radio 9%
Newspaper 14%
Friend - Relative 17%
Brochure 3%
Poster - Billboard 5%
Word of Mouth 18%
Participant Organization 3%
Traditional Patron 16%
6. PATRON PARTY SIZE & AGE
Size: 2.85 persons
Age:
51 Years & Older 16%
18 to 50 Years 39%
11 to 17 Years 24%
10 Years & Younger 21%
7. MARKET SIZE BY JURISDICTION
Size: 1-Hour Drive Zone
City of Los Angeles Communities 1,274,000
Municipal Communities 1,225,920
Unincorporated Areas 130,080
TOTAL: 2,630,000 (est. 2.6 million)
